Rooted in a deep respect for nature and ancient handcrafts, pelo pelo is a project dedicated to enduring craftsmanship and sustainable sourcing methods. Working exclusively with fox fur from carefully regulated Swiss hunts, the brand honors natural cycles of renewal and preservation.

Born from an admiration for the lasting value and beauty of animal materials, each piece is handcrafted using traditional techniques, with a focus on durability and minimal waste. Rejecting the speed and mass consumerism of fashion cycles, pelo pelo offers limited, custom-made creations.

pelo pelo was founded in Zurich in 2024 by Alice Bayer and Dennis Kaiser.